Katherine Braha: Why Good Food Really Does Make You Happy

Katherine Braha: Why Good Food Really Does Make You Happy

Katherine Braha: Why Good Food Really Does Make You Happy

Since being founded in Singapore in 2009, SaladStop! has quickly grown into the largest healthy food chain in Asia, with outlets across the southeast of the region and beyond.

A large part of what has made SaladStop! successful is a genuine passion for clean, healthy living, eating well and working towards a sustainable future. They believe that it is a basic human right to eat good food, a vision they have translated into a menu full of fresh, healthy and exciting flavours.

We caught up with Director Katherine Braha to talk inspiration, being like Switzerland, and what it means to ‘Eat Wide Awake’.

Sustenir: Hi Katherine. For those who don’t know, in less than 20 words, tell us what SaladStop! is all about

Katherine: SaladStop! is more than a food chain; it is a movement which believes it is a basic human right to truly eat well. It is pushing towards putting an end to ‘pre-made culture’ and is looking to ensure a more conscious way of eating.

Was that 20 words? (laughs)

S: Haha, more or less! In just a few years you expanded to six countries across two continents. How have you been able to achieve such success?

K: We focused heavily on setting up systems and standards in the first few years of operations here in Singapore, then started expanding overseas with partners that already had F&B knowledge and were well established in each respective country.

S: How do you decide which partners to work with in each place? Why is it important for SaladStop! to work with local partners?

K: We work very closely with our franchises for the set-up and sourcing of ingredients. The SaladStop! HQ team supports each and every franchise with the sourcing and partnerships.

For SaladStop!, the idea of transparency and knowing exactly where each of the ingredients come from is central to this ideal. Each ingredient can be traced back to its roots, wherever that may be. The more local partners we have, the easier the traceability process is.

S: Is sourcing locally more difficult in places like Singapore, and if so how do you overcome those challenges?

K: We try the best we can and need to be a little more flexible here in Singapore compared to our other markets. Over the last few years we have found it easier to find more local products.

S: One of your messages is to Eat Wide Awake? What was the inspiration for this campaign, and what does it mean?

K: The “Eat Wide Awake” movement aims to change the way people think about their food and where it has come from – the hands, soil and location of the food’s roots. Only when eating wide awake can we fully appreciate the food we consume.

Each ingredient also provides its own unique nutritional value. SaladStop! provides in-depth details of the nutritional value of each and every salad, wrap, beverage and snack so that you know just what you are eating.

S: Why do you think this is important that people become more aware of what they eat?

K: A strong and healthy body translates to a fuller, happier life.

The healing properties of food have been reported by cultures worldwide throughout history. However, the past decade has presented an explosion of clinical research to show specifically what health benefits individual foods can offer, identifying the various nutrients associated with these benefits. Many fruits, vegetables, and unprocessed whole foods have properties that can benefit our health.

Studies in the past decade have taken nutritional research beyond protein, carbohydrates, fats, vitamins and minerals. Chemicals in the plants, called phytochemicals, offering benefits such as cancer prevention, cholesterol reduction, and hormone regulation, to name a few.

S: How do you go about creating your menu, and how does the innovation process for a new menu item work?

K: We are inspired by our travels and come back with idea that our chefs then work on. So our next seasonals will be inspirations from these trips

S: Sounds awesome, very exciting. If you were one of your menu items, which item would you be and why?

K: I would be the Earth Bowl. I’m vegan and that bowl gives me all the needed protein for the day and also communicates the message of eating for the planet which is our campaign for this year.

S: If SaladStop! was a person, who would it be and why?

K: A mother; only offering the best for the body, mind and soul to all SaladStop! ‘children’.

S: And if SaladStop! was a travel destination, which would it be and why?

K: Switzerland. Love how the farmers are respected and supported by the locals and how much love goes into growing vegetables and fruits and raising livestock.

To find out more about SaladStop!, to take a look at their menu, or to find your nearest outlet visit www.saladstop.com.sg/en/ 


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